Welcome to a place where full pigs levitate, potatoes grow bigger than barns and where table manners never got invented. This is the home of the young farmer Lill and her animal friends.

Creating an imaginary world for children was the first step in creating Lantmännens new baby food brand. This included a narrative world description, character backstories, motion guidelines and an illustrative style – all which was applied to packaging and digital platforms.

Little Farmer is a part of Lantmännen – an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products.