In the fast-growing market of in-ear headphones, VAIN STHLM – a tech-oriented niche player – was facing increased competition. To reshape their brand for new business opportunities we started speaking to a design conscious crowd. By making the product look as good as it sounds, VAIN was able to reach a much larger audience.

I was involved in the concept development and in executing the visual identity.

Featured in Vouge and Fashion times.